Digital Display Advertising

Be seen on desktop, mobile and tablets. With prime visibility positions you can quickly and cost effectively build reach and frequency among your target market. Our digital multi-format offering is built on six options: MPU, Leaderboard, MMA Banner, Billboard, Super MPU and Mobile MPU.

MPU

A MPU (Mid-Page Unit) is a simple square box design which traditionally sits either inside or alongside content for a contextual approach. Adverts are animated and the user is exposed to the advert as they read through an article.

Leaderboard

Occupying 7/10s of the page in width, a leaderboard sits in the traditional banner position at the top of the page and is the first thing a user sees when they view a page.

MMA Banner

A mobile banner sits fixed at the bottom of the mobile page. The banner stays in position as the user scrolls through an article. It therefore can’t be be scrolled past, ensuring the audience is exposed to the message for the full length of time they are on the page in question.

Billboard

This is a traditional banner, positioned right at the top of the page for maximum impact. It typically occupies most of the width of the page.

Super MPU

Like a standard MPU but this offers even more impact in the middle of the page. It can display an image, video or an animation etc.

Mobile MPU

Our mobile MPU adverts can be viewed on small tablets and smart-phones. The advert is displayed at adjacent to related topics within our article pages.

Clickable Skin

Currently our best performing and most popular ad position. The clickable skin wraps around the full page and is clickable in its entirety. With its huge space for advanced design capabilities, the clickable skin is ideal for branding and also delivers above industry average click through rates.

Desktop Overlay

An overlay or "interstitial" is delivered on top of the page for an intrusive and dominant approach for targeting online users. The overlay sits on top of the page for a number of seconds although the user does have the opportunity to close the advert down via a cross box.

Mobile Overlay

Mobile overlays are a highly effective large format advertising unit designed to help you connect with a mobile audience.

Takeover

Our takeovers wrap around the website’s main content and occupy all available advertising spots. A takeover is the most visible, impactful and effective option available.

Targeted and Optimised

Whilst a traditional multi-format advertising campaign is the perfect way to reach a wide audience, we offer a suite of targeting and optimisation tools that can be called on to boost the success of your campaign and maximise the return on your investment.

By scrutinising user behaviour, demographics, locations and topics in order to target the perfect audience, your campaign will reach the right people with ruthless effectiveness. What’s more you’ll be able to measure the success in ways besides sales conversions, by assessing how users interact with your advertising.

If you’re looking for a tailored solution then an optimised campaign is the most bespoke digital product we offer. Our optimisation specialists have multiple targeting systems and tools at their disposal which they will use to make sure your message is placed directly in front of potential customers. A campaign manager will assist you in setting the brief and then oversee the campaign on your behalf, ensuring that it’s performing as agreed by providing detailed reports.